Keyword Ranking - How to Write a Spider Appetizing Copy, WITHOUT SPAMMING
Date Written on 06/10/2004Article Written by: Abe LaBonte
http://www.seoptimizational.com Staff
Copyright 2008 All Rights Reserved
This reference guide is just a quick summary of how to create copy on the fly, that is rich with keyword content while still not spamming any search engines. I'm going to discuss how easy it is to make page after page in no time, that can get your site's search engine placement going, and heavilly boost the number search results apearing in search engines that point to web pages on your website. Most people that know anything about SEO practice these methods instinctivly, and it's not very hard. People with the advantage are the webmasters who have a very large vocabulary and already know many of the most popular keywords to optimize their copy for.
Every time you make a new web page you're creating a search engine promotion tool that should be utilized to it's full potential. That page has the opportunity to be pulled up by search engines for the words that consist in it's content. So as long as you include words that people will search for, and that dont have too much competition in comparison to the search engine ranking popularity of your site(how much competition your website can dish out) then you will be getting new traffic just from that page.
Basically all you have to do is think before you type. Whenever you add text to your web page think about what you personally would search for if you were looking for whatever topic you're discussing. Say you're making a page on 'heterosexual body structure' all you have to do is make an assumption about what the average John Doe would search for to find that page. The average person would probably search for 'Human Anatomy' so instead of talking about 'heterosexual body structure' in your copy, talk about the 'human anatomy'. If you think in this mindset whenever you make pages you will constantly be making keyword rich content. If you're serious about the words you're optimizing for use WordTracker(costs money), or Overature Search Terms(free) to find the best words you should be optimizing for.
Now I'll talk about what not to do to in order to avoid making a spammy copy. DON'T go over your content over and over and throw in keywords wherever you can find a spot to throw one in. I tried that once, and EVERY single keyword pointing to another site of mine, http://www.f-w-r.com dropped out of search engines. Don't get over zealous about optimizing a single keyword as you type. For example if you put 'SEO' in every single sentence as you're creating copy I'm assuming search engines are going to consider your site to be spam. The key is acquiring the basic instinct of how much variety is too much(none of your keywords will show up in search engines because there's not enough keyword density) and how much variety is too little(if you spam the same word too much a search engine will think of it as spam).
Since each page is ranked individually by almost all search engines it can be a good idea to focus on different words per specific page. What I mean by this is; take the keyword 'Search Engine Optimization' for example, it's a very hard keyword to target because of it's immense competition so if I'm going to optimize that keyword on a page I should try not to mention 'SEO' as much while still utilizing the issue i just mentioned about keyword variety. Then when I go to optimize a page on 'SEO' I should focus less on 'search engine optimization' and more on 'SEO'.
Basically all you have to do is remember to think before you type and you'll be increasing the ammount of visitors coming into your website from search engines in no time. Remember the more pages the better, and two paragraphs is always better than one. Make sure to keep your spam down, and to practice with the amount of variety to best focus when creating copy. From keeping these things in mind you should see some great results in the keyword phrases appearing in search engines, next time you make a web page.
